multimedia producers

Multimedia in Recruitment
The Challenge: The NHS is one of the largest employers in the world, with hundreds of different career paths. The challenge was to deliver to young people in school, exciting and stimulating information on a selection of career paths that were relevant to them. multimedia producer uses actors in video production elements There are many non-clinical career paths in the NHS which needs to account for millions of pounds of expenditure annually, has some of the worlds most sophisticated IT systems, has thousands of acres of estate land and feeds 5 million people every day.

VideoActive's solution was to build a personal preferred lifestyle profile for each user, based on their answers to 40 multiple choice questions. We probed a wide range of relevant issues, including their expected academic achievement, how much they liked working with people, old people, or children. Whether they were squeamish, their attitudes to wearing a uniform, to driving as part of their job and to working shifts. We matched this profile to the database of available careers, and showed them the five careers with the closest match.
The careers were ranked according to the difficulty in attracting the right people. For the 12 most difficult, including dentistry, radiography, mental health nursing and occupational therapy, we delivered the message via a short documentary video for each career, plus "a day in the life of" written by a young person in that career route, and text based information giving entry routes, required qualifications, and salary ranges. For the remaining careers, we used a mix of audio files, photographs, "day-in-the-life-of" and text information. The information is delivered via CD-ROM, with salary information being accessed on-line. This was an explicit feature, based on the assumption that many users would only have a dial-up connection to the internet. There is a separate web-site featuring this product. http://www.health-multimedia.co.uk/



Multimedia True Multimedia delivers content-rich interactive pages that blend video, still photos, text, graphics, music, sound effects and the spoken word in whatever combination best delivers your message.
Multimedia in Marketing The Challenge: A manufacturer of pre-fabricated, glass reinforced concrete components wanted to show prospective clients how the company's products could deliver real benefits. The sales department wanted to have something that would create a reason to visit the client, and which the sales people could leave with the client. They also wanted their client's own design team to be able to access detailed drawings. In addition, and there were some elements of the message that were likely to change, such as pricing and detailed specifications. VideoActive's Solution: We presented the message with a mix of photographs, cut-away sectional graphics, on-screen text and voice, with product ranges accessed through a menu. We delivered the product on CD-ROM, nicely packaged in a library case with a glossy wrap around sleeve, a pleasing product for the sales person to leave with the client. Their client would normally be broadband connected, so we were able to deliver pricing and other volatile information seamlessly from a web page which appears within the same screen design. The end user is unaware that the CD is accessing the web. The manufacturer is able to keep the web-delivered components current and up-to-date. CAD drawings for each product were added to the disk, with a pre-check that the end user has a compatible CAD package installed, and a warning message if they haven't.	Multimedia in Training The Challenge: A food container manufacturer wanted to deliver an important package of health & safety training to all new starters, and to a wide selection of existing employees. Each individual would potentially have a different level of prior knowledge (or misconception) about the subject matter. The challenge was to deliver an interesting and relevant training package tailored to each individual's needs. VideoActive's solution was to test each trainee's prior knowledge via an interactive on-screen multiple choice quiz, using text, images and sounds to provide a varied and interesting experience. The complete package was 20 short chapters in total, and the individual offering is a combination of these chapters, selected to fill the gaps in their prior knowledge. The way in which each training point was delivered was carefully thought-through to use the best multimedia solution. So some points were delivered as video clips, some as text and graphics, others as voice and graphics or photographs. A tailored test at the end checked the trainee's understanding of the knowledge gaps that had previously been exposed. The results of both tests were recorded automatically to provide a record that the training had taken place, and the trainee was awarded a printed certificate. The package won an Innovation in Training Award within the packaging industry.	Multimedia in Recruitment The Challenge: The NHS is one of the largest employers in the world, with hundreds of different career paths. The challenge was to deliver to young people in school, exciting and stimulating information on a selection of career paths that were relevant to them. There are many non-clinical career paths in the NHS which needs to account for millions of pounds of expenditure annually, has some of the worlds most sophisticated IT systems, has thousands of acres of estate land and feeds 5 million people every day. VideoActive's solution was to build a personal preferred lifestyle profile for each user, based on their answers to 40 multiple choice questions. We probed a wide range of relevant issues, including their expected academic achievement, how much they liked working with people, old people, or children. Whether they were squeamish, their attitudes to wearing a uniform, to driving as part of their job and to working shifts. We matched this profile to the database of available careers, and showed them the five careers with the closest match. The careers were ranked according to the difficulty in attracting the right people. For the 12 most difficult, including dentistry, radiography, mental health nursing and occupational therapy, we delivered the message via a short documentary video for each career, plus "a day in the life of" written by a young person in that career route, and text based information giving entry routes, required qualifications, and salary ranges. For the remaining careers, we used a mix of audio files, photographs, "day-in-the-life-of" and text information. The information is delivered via CD-ROM, with salary information being accessed on-line. This was an explicit feature, based on the assumption that many users would only have a dial-up connection to the internet. There is a separate web-site featuring this product. http://www.health-multimedia.co.uk/