Educational/Promotional Corporate Videos

Products and services that solve problems often need explaining before the potential customer "gets it" and realises that it's a solution for their needs.

Crown Trade Timonox® Paint (by Crown Paints) is a very good example.

The problem to be solved was that all operators of public buildings are now required by law to maintain a safe means of egress for as long as possible in the event of a fire. Most people don't realise that a corridor  with multi layers of emulsion paint on the walls is flammable, and if it's exposed to heat the paint will vaporise and burn. It's because although the paint is applied in a water based medium, the part that remains on the wall is resin-based. Crown Trade Timonox® is a fire suppressant coating that can be applied over the top of multiple layers of emulsion or gloss paint, and if properly applied by a registered contractor provides a certifiable solution to the legislative requirements. Now tell them that it comes in a range of colours and that it provides an inexpensive solution, and you suddenly have some interested customers.

We supplied the edu/promotional DVD for Crown Paints in a twin pack with a comprehensive CD which details all the technical aspects of the paint. It helped grow the market rapidly for this product into hospitals, care homes, hotels and educational establishments